Using social media for your medical practice will help generate new patients and increase profit.
Social media is the online method for sharing information to an audience. When using social media for business purposes, virality is important. The more of your content that is viral, the greater your online presence is. Many physicians have successfully used social media to create awareness of their practice and gain new patients.
Why use social media?
Gain new patients: In a recent survey, 41% of patients admitted social media channels influence their decision when choosing a healthcare provider. The digital era has made it easier than ever to find out if a company is in good standing. Gone are the days of calling the Better Business Bureau or the Chamber of Commerce to see if a business has a good reputation. Online reviews have been a large determining factor for patients who are choosing a physician.
Educate your existing patients: The average patient spends 52 hours per year searching for health information online. Maintaining a solid online presence creates a feeling of trust and authenticity for your patient. This will also establish you as an expert and leader in your field. Your patients should be able to turn to you for information instead of searching countless, and sometimes unscrupulous, websites to find answers to their health concerns.
Build relationships with patients: Effectively managing your online presence allows you to respond to negative comments about your practice that are posted (or written) on social media platforms. A patient may have had a bad experience at your practice and decided to share that experience all over cyberspace. Responding to that comment allows you the chance to respond to the issue and reinstate their trust in you. Make sure you have an active profile on Healthgrades to see what your patients think of you.