When someone is looking for health-related information, chances are that the person is either sick, trying to care for a loved one or is stressed over another health situation. That person’s mind is going in a hundred different directions, and they want answers quickly.
That alone should tell you that your website needs to not only be well organized and understandable, but also fast. Time is against you with this type of audience. If they don’t get the answers they’re looking for quickly, they’ll move on to the next option — which could be your direct competition.
Site Speed and Search Engine Ranking
Site speed is very important for Google and Bing search engine rankings. Therefore, page speed is an important consideration in search engine optimization (SEO). If you have a mobile-friendly, responsive website design that loads fast, you’ll rank higher. If you load slowly, your content will be lower on search results.
How To Improve Your Website Speed
Luckily, there are many ways to make your website load faster. Here are 3 effective tips for improving the speed of your healthcare business website.
Cache static pages. These are the pages of your site that do not change frequently.
Adjust the size of your images. Many times, a website uses high-resolution, unoptimized images that aren’t necessary for a website. This could slow your site down significantly. Most websites should need images set at just 72dpi.
Multiple plug-ins performing the same task could create conflicts and significantly reduce site speed . This is very common especially when using the Wordpress CMS. Take a look at the ones you use and try to remove any redundant plug-ins.
Google has a website speed analysis tool that will analyze your healthcare business website and provide specific suggestions for how to improve its performance. Give it a try and start improving the speed of your website!
While mobile-friendly, responsive websites are very important in today’s digital world, the importance of site speed should not be overlooked.
For additional tips and more information on this very important topic, contact Wax Custom Communications at 305-350-5700 or visit waxcom.com.